A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

puffery In everyday language, puffery refers to exaggerated or false praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does ...

. Companies can go to elaborate lengths to maintain secrecy, repackaging ingredients in one location, partially mixing them in another and relabeling them for shipment to a third, and so on. Secret ingredients are normally not

patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A ...

ed because that would result in publication, but they are protected by

trade secret Trade secrets are a type of intellectual property that includes formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily ...

laws. Employees who need access to the secret are usually required to sign non-disclosure agreements.

Notable secret ingredients

* Merchandise 7X, the "secret ingredient" or "secret formula" in

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...

. The ingredient has remained a secret since its invention in 1886 by John Pemberton. The description of the ingredient is kept in a

vault Vault may refer to: * Jumping, the act of propelling oneself upwards Architecture * Vault (architecture), an arched form above an enclosed space * Bank vault, a reinforced room or compartment where valuables are stored * Burial vault (enclosure ...

at the

World of Coca-Cola The World of Coca-Cola is a museum, located in Atlanta, Georgia, showcasing the history of the Coca-Cola Company. The complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. * KFC's " Colonel's secret recipe", created by

Colonel Sanders Colonel Harland David Sanders (September 9, 1890 December 16, 1980) was an American businessman, best known for founding fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC) and later acting as the company's brand amba ...

in the 1930s. The recipe, which is advertised as containing "eleven herbs and

spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spice ...

s", remains locked in a vault in

Louisville, Kentucky Louisville ( , , ) is the largest city in the Commonwealth of Kentucky and the 28th most-populous city in the United States. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, on the Indiana border ...

. * Special sauce, thought by some to be the variant of

Thousand Island dressing Thousand Island dressing is an American salad dressing and condiment based on mayonnaise that can include olive oil, lemon juice, orange juice, paprika, Worcestershire sauce, mustard, vinegar, cream, chili sauce, tomato purée, and ketchup or ...

used in the preparation of a

McDonald's McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hambur ...

Big Mac The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signat ...

hamburger A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, ...

.^:23 According to Sarah J. Gim of ''

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

'', the special sauce is thicker, sweeter and has a "slightly different taste". The ingredients for the special sauce are available on McDonald's website. McDonald's decided to not only reveal the ingredients of the special sauce, but also the method used to make it. *

Irn-Bru Irn-Bru ( "iron brew", ) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgo ...

's secret recipe, created by Robert Barr in 1901. *

Chartreuse liqueur Chartreuse (, , ) is a French herbal liqueur available in green and yellow versions that differ in taste and alcohol content. The liqueur has been made by the Carthusian monks since 1737 according to the instructions set out in a manuscript ...

, a green or yellow alcoholic drink made by the monks at a monastery in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

. The secret of the 130 herbs used in its preparation is known to possibly as few as three monks. *

Becherovka Becherovka (), formerly Karlsbader Becherbitter, is a herbal bitters, often drunk as a digestif. It is produced in Karlovy Vary, Czech Republic by the Jan Becher company. The brand is owned by Pernod Ricard. It is made from a secret recip ...

, Czech traditional

herbal liqueur A herbal is a book containing the names and descriptions of plants, usually with information on their medicinal, tonic, culinary, toxic, hallucinatory, aromatic, or magical powers, and the legends associated with them.Arber, p. 14. A herbal m ...

. The liqueur is based on a blend of different herbs, known only to two current and three former employees of the distillery. All of them had to commit to secrecy until their death.

References

{{reflist Business terms Product management Trade secrets